NJ Marketing Agency CMDS Successfully Implements a Re-branding Strategy for Power Supply Manufacturer

Tinton Falls, NJ (Vocus/PRWEB) March 30, 2011

East Coast Power Systems? President and Owner, Sal Rinaldi, Jr. is extremely proud of his corporation?s new re-branding strategy. Rinaldi Jr., after careful research, chose to employ award winning NJ Marketing Agency, CMDS, to help him achieve a new presence in the electrical distribution industry. Rinaldi Jr. has invested millions into his new corporate headquarters in Tinton Falls, New Jersey. This state-of-the-art, 120,000 square foot facility has brand new machinery, which allows for East Coast Power Systems to be a global manufacturer and distributor of power supply equipment.

With East Coast Power Systems? equipment and facility ready and able to meet the needs of the global power supply market, Sal Rinaldi Jr. began focusing on sales and client acquisition, but was lacking print material and a redesigned website that reflected a large, expansive brand image. After years of working with NJ Marketing Agency CMDS, for website design and search engine optimization, Rinaldi Jr. approached CMDS President, Christopher Mulvaney. Rinaldi Jr. asked Mulvaney for his design expertise and marketing assistance to rebrand East Coast Power Systems. Mulvaney states, ?Expanding CMDS service offerings beyond a website and search engine optimization for East Coast Power Systems, is the next logical step in our professional relationship. East Coast Power Systems has the capabilities to provide power supply equipment globally and CMDS has the marketing and print design capabilities to ensure Sal [Rinaldi Jr.] achieves his professional goals. ?

NJ Marketing Agency, CMDS has since developed several flyers; each display East Coast Power Systems? expanded offerings. The flyers show East Coast Power Systems? capabilities, customization offerings, panelboards, switchboards, and an updated line card. CMDS President Chris Mulvaney and Senior Graphic Designer, Walter Deyo expertly designed these flyers and folder, which neatly houses the flyers. The flyers, website and folder, emulate the global, large scale brand image Rinaldi Jr. was looking for. The color scheme is a rich blue, black, and white. The image present on all marketing materials is an aerial view of United States with white lights emulating out into space.

To further ensure client acquisition, NJ Marketing Agency CMDS also developed a sales presentation for East Coast Power Systems? sales representatives to show to prospective clients. This powerful marketing tool concisely explains the business plan and capabilities of East Coast Power Systems. This presentation also explains why a partnership with East Coast Power Systems is beneficial for both parties. At the conclusion of the presentation, sales reps will leave the flyers and folder with the prospect. The print material is professional and memorable leave behind for sales calls.

NJ Marketing Agency CMDS is extremely proud of the execution of East Coast Power Systems? re-branding strategy. In fact, CMDS has entered the flyers into the 17th Annual Communicator Awards, which honors excellence in communications. The flyers are entered into the ?Integrated Campaigns for Promotional and Branding ? category. Awards are presented early 2011.

About Power Supply Manufacturer East Coast Power Systems:

East Coast Power Systems, a member of the National Association of Electrical Distributors (NAED), is headquartered in Tinton Falls, NJ. Founded in 1983, East Coast Power Systems is a power supply manufacturer that also manufactures custom panelboards, switchgear power systems, utility cabinets and cell towers. They also operate a 24/7 Emergency Repair Unit. Some of East Coast Power Systems? clients are Mitsubishi, AT&T, and IBM. To learn more, visit http://www.ecpowersystems.com or call 732-739-6400.

About NJ Marketing Agency CMDS:

CMDS is an award-winning full service marketing agency, web design company, and SEO agency dedicated to branding businesses. Headquartered in Middletown, NJ, CMDS has been offering superior services including website design, online advertising, marketing services and search engine optimization since 2001. For more information, contact Christopher Mulvaney at (732) 706-5555 or visit the company?s web site at http://www.cmdsonline.com.

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Anderson Rose, Launches a New Residential Agency with a Difference

London, UK (PRWEB UK) 6 September 2011

Based on Shad Thames next to Tower Bridge, this passionate property brand is determined to expand their services as quickly as their reputation for success spreads. Anderson Rose?s goal to grow their dedicated service for their expanding network of customers by opening 20 offices in London and the South East by 2020, looks realistic given their extensive customer and property base.

Anderson Rose conducted lengthy research before they opened their business and their recent surveys, based on The Net Promoter Score, revealed a significant gap in the market for a reputable and responsible agent. Results showed that 75% of customers who used a leading brand estate agency in the last year would not confidently recommend their chosen agent to a friend. This, coupled with estate agents? generally poor image was not deemed at all acceptable by the founders of Anderson Rose who decided to make it their mission to instil public confidence once again in an agent who cared.

Founder, Jon Byers said ?Throughout my career, I have had the privilege of being part of some exceptional teams, so I have experienced first-hand what it takes to build a great reputation. I believe that there are two essential components needed at Anderson Rose. We need to win the commitment of the very best people who have the ability to deliver the Anderson Rose level of service and we need to make sure that we support and reward them for doing so. Expanding an estate agency requires significant investment therefore through exceptional service, great results and loyal customers we hope to build our solid reputation through word of mouth.?

This new agent already has the most successful and reputable people in the industry and are now seeking to recruit a number of like-minded people to build a brand that is great to work for and a joy to do business with. All Anderson Rose?s team are committed to best practice and high standards of compliance, offering sound advice and safeguarding their customers? interests at all times.

The AR Promise

????You will be treated with the utmost courtesy and respect.
????We will remain in close contact with you until the successful conclusion of the transaction.
????We will behave with honesty and integrity, abiding by the OFT?s Code of Conduct for Estate Agents.
????We will work swiftly and proactively to secure the best buyer for your property and we will do our very best to help overcome any issue that prevents your sale from completing.

http://www.andersonrose.co.uk

Contact: jon.byers(at)andersonrose(dot)co(dot)uk

Tel: 020 3324 0188

Notes to Editors:

Anderson Rose Background

The brand name is inspired by Mark Anderson, who led Hamptons International for many years until he passed away in July 2010. Mark was a leader of great integrity and Anderson Rose will build on his legacy.

Jon Byers is very experienced and achieved great success at Hamptons prior to launching Anderson Rose. Jon began his career at Hamptons Tower Bridge in 1999. In 2001 he launched the City of London office which he ran until 2007 when he moved out to the countryside to become Hamptons? South East Regional Director.

Residential Sales Manager, Stephen Whyte was the former head of Hamptons, Haywards Heath and built a great reputation to become the market leader before leaving to join Anderson Rose. Steve?s experience of selling property in the country and, before that, in Ireland during the Celtic Tiger years means that he has a depth of experience to offer the London market.

Julia O?Keeffe is the Operations Manager. Jules joined Hamptons in 1998 as a float branch administrator working in several offices in London before secondment in 2000 to set up a branch in Barbados. Jules returned to take up the role of PA to the COO and then latterly EA to MD, Mark Anderson. Jules therefore brings to Anderson Rose a wealth of operational estate agency experience at both branch and corporate level.

Jon Byers

Cardamom Building

31f Shad Thames

London

SE1 2YR

+44 (0)20 3324 0188

http://www.andersonrose.co.uk

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