Fluid Fan Shops Drive Customer Loyalty and Sales for Roots, Ghirardelli Chocolates, and Jones Apparel Group

San Francisco, CA (Vocus/PRWEB) March 30, 2011

Top brands in online retail are seeing dramatic growth in sales and Facebook Fans after deploying Fluid Fan Shop?. Fan Shop makes it easy to transform any Facebook Page into a rich, branded shopping experience. Retailers that use Fluid Fan Shop are seeing results that include conversion rates of up to 14 percent and dramatic increases in Facebook fan growth. In short, Fluid Fan Shop delivers the goods.

Today, Fluid is launching a complementary product ? Fluid Activate ? that lets retailers activate their Facebook fan base by transforming the typical Wall Post text and photos into dynamic, interactive merchandising widgets and custom animations that are purpose-built to boost engagement and drive customers to a brand?s Fan Shop or e-commerce site. Business users and brand managers can easily build and post these components without the need for creative or IT involvement. In addition, Activate allows users to schedule posts in advance and simplifies Fan Page administrator management.

Fluid Fan Shop fuses brand, commerce and community by allowing shoppers to ?Like? and ?Share? products and fill their shopping cart while exploring rich editorial content ? all without leaving Facebook. Fluid?s expertise in creating differentiated shopping experiences means retailers can quickly develop a compelling Fan Shop that is unique to their brand and easy to maintain.

?Social networks?and Facebook in particular?give retailers a great opportunity to interact with shoppers in a more personal way, and to engage with them closer to where they live online,? said Peter Goldie, SVP & GM of products and marketing at Fluid. ?With a Fluid Fan Shop, brands can reinforce their image and extend their reach into the fastest-growing social site on the web. The Fan Shop experience is so much more effective than just popping up a copy of a catalog, and our retail customers are seeing significant fan growth as well as increased sales and traffic to their e-commerce sites.?

Top retailers use Fluid Fan Shop to engage with consumers ?where they live?

Roots, Canada?s leading lifestyle brand, has deployed multiple Fan Shops over the last year, the first of which was used to announce a completely new collection created by iconic Canadian artist and author Douglas Coupland (Generation X). ?Our Roots Facebook community has been very loyal, and for this new collection, we wanted to reward them for that ? and let them share the excitement we feel about the wonderful clothing, accessories and furniture Douglas Coupland has created,? said James Connell, senior director of e-commerce for Roots. ?Based on the great success we?ve had to this point, we?ll be deploying other collections and special opportunities via Fan Shop.?

Rachel Roy, a division of Jones Apparel began its Fan Shop with a three-day pop-up store that offered Facebook-exclusive products. Those products sold out within just six hours and, during the first 24 hours, the brand logged 1.5 new Facebook fans each minute, increasing their total fan base by 35 percent in just one day and doubling it within the week. Deploying such a compelling, rich experience that could deliver those results was not technically difficult, according to Amy Rapawy, Rachel Roy?s senior vice president of marketing: ?We were impressed by how easy it was to integrate Fluid Fan Shop with our existing ecommerce platform.?

To infuse its heritage into its social media presence, The Ghirardelli Chocolate Company launched an interactive San Francisco Cable Car experience as its Facebook Fan Shop landing page. Using Fluid Fan Shop, Ghirardelli has added a playful, interactive cable-car animation that lets shoppers experience its best-selling products in the context of San Francisco?s best-known landmarks.

In addition, a number of leading brands have recently deployed Fluid Fan Shops including: The North Face, Kmart, White House | Black Market, Vans, Coach, and Nine West.

Fan Shop is part of Fluid Social. For more information, visit http://fluid.com/products/fluid_social

Fluid: Digital Shopping Innovation

Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. Fluid delivers these results though custom agency engagements and the Fluid Retail Experience Platform. Founded in 1990 and with offices in San Francisco and New York, Fluid?s customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: Coach, Diapers.com, Nine West, Reebok, Sears, The North Face, and Vans. For more information, visit http://www.fluid.com, and follow us on Twitter @Fluid or Facebook: FluidInc.

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Marina Industry Veteran Joins Brandy Group as Regional VP and to Head Cape Haze Facility

SARASOTA, FLORIDA (PRWEB) January 11, 2012

Brandy Marine International, LLC. announced that Ken Stead has joined Brandy as a Regional VP and as manager of Marina Cape Haze Marina in Englewood, Florida, a Brandy managed marina.

The former Executive Director for Southwest Florida Marine Industries Association, Stead brings over 30 years of experience in the marine industry and marina management to Cape Haze, a full service marina with over 100 wet slips and 150 dry slips.

?It is the perfect confluence of experience and facility,? mentioned Captain Bruce Blomgren, president of Brandy Marine. ?Having moved to Southwest Florida in the 80?s and managed a nearby marina, Ken has been part of the on the water changes to this area and knows what customers are looking for. Fortunately, Cape Haze Marina has the staff and all the amenities to deliver,? added Blomgren.

In addition to wet and dry slip rentals, boat launching, fueling, beverages and ice, the marina features an air conditioned cabana that is well equipped with laundry, shower facilities, as well as a relaxing pool and spa.

Brandy Marine International is a marina management, development and consulting firm based in Sarasota, Florida. Established in 1977, Brandy has delivered unprecedented value and experience to hundreds of marinas throughout the world.

http://www.brandymarine.com

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The Mobile Marketing Group Announces New Home Locator Lookup (HLR) Service

London, Greater London (PRWEB UK) 21 June 2011

Effective communication provides the basis for any successful business. For many companies, maintaining an up-to-date list of customer contacts can help ensure that they don?t end up wasting time and money contacting invalid numbers. To solve this problem, The Mobile Marketing Group has today announced a brand new HLR service.

The innovative web-based Home Locator Lookup service is designed for those in the Bulk SMS and Database processing sector, such as telemarketing, fraud prevention and consumer data providers.

HLR services aren?t uncommon. However many are overly complicated, inaccurate or simply don?t offer the customer good value. The Mobile Marketing Group has recognised this and looked to develop a viable solution for its clients.

Through the new Internet-based HLR service, marketers will be able to manually upload their list of contacts swiftly and easily. The results are delivered quickly into the clients registered account ? and are charged per individual query, rather than a standardised batch rate. The online HLR Lookup works in over 100 countries and can check the live status of international mobile numbers. MMG will also provide information beyond simply stating whether a number is valid or not.

This includes MCC/MNC codes, which will show if a number has been ported to a new network. As a result, clients will be informed of a customer?s current network, rather than relying on erroneous data, which can help to cut messaging costs.

IMSI (International Mobile Subscriber Identity Number) data will also be provided. This is sourced from the SS7 network and is often essential for Push to Talk services.

Speaking on behalf of the Mobile Marketing Group, UK Sales Manager Jason Bromley said ?This new web-based Home Locator Lookup service allows us to offer clients something completely different. We believe it is one of the most comprehensive, affordable and straightforward HLR Query services currently available. MMG has invested a great deal of time and expertise into creating an accessible product that will deliver a genuine benefit to all those who use it.?

?Unlike typical HLR Lookup services currently on the market, our online system is perfect for checking the live status of mobile records. Instead of uploading only the msisdn which is typical in this sector, we give our clients the choice to either upload number only or upload your complete database and have the query results appended to your records. Typically with other HLR services on the market, you would have to download your HLR Lookup report and then match back to your records. A powerful data cleaning procedure for those companies in the fraud prevention, telemarketing and database service sector.?

Further explaining the importance of this technology, Rachel Aldighieri, Head of Marketing and Communications at the Direct Marketing Association (DMA), says: "Recent DMA research highlights the power of mobile with almost half of consumers responding to mobile advertising going on to make some kind of purchase, making it integral to the business and marketing plans of every organisation. However, for mobile marketing to be truly successful, businesses need to build trust in the medium through accurate targeting and implementing comprehensive data security measures. In creating a product that adheres to DMA best practice guidelines, MMG is able to provide peace of mind to its customers while building trust in the medium."

The Home Locator Lookup service is launched today by MMG and is available to all new and existing clients. It will immediately form an integral part of the company?s core Mobile Marketing services, which include micro-billing, micro-payment solutions, Bulk SMS Marketing , Two Way SMS and opted in Consumer Marketing Lists To find out more, visit the Mobile Marketing Group website at: http://www.mmgrp.co.uk/.

About the Mobile Marketing Group

MMG ? Mobile Marketing Group is an active Member of the Direct Marketing Association and Mobile Marketing Association.

Based in London, The Mobile Marketing Group specialises in providing innovative Mobile Marketing solutions. It is a leading supplier of bulk SMS, micro-payment and micro-billing technologies within the UK and around the world. With network connections in over 100 countries, MMG is developing into a globally recognised business within this growing industry.

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Dewar Studios Group, Dewar Photography Launches new Packages!

(PRWEB UK) 12 January 2012

Dewar Studios can create, manage and develop business. Dewar provide exclusive Studio hire for photo shoots, private events and VIP parties at our Studios in London Oxford Circus. Dewar guarantee events are a success every time. Executives benefit from media training, one-on-one training with dedicated professionals who help with public speaking and speech writing, social media communication and confidence building. Dewar? professional team will help to produce show reels, polish catwalk skills, and provide specific dance classes and singing lessons.

Dewar Studios Group work in partnership with the neighbouring IMAGE Dental Clinic to make 2012 a sparkling year. The IMAGE Dental Clinic offers a variety of services such as general dental health, treatments, fillings, crowns, cosmetic procedures, teeth whitening and smile makeovers. The IMAGE Dental Clinic gives every client a detailed breakdown of recommended treatment and cost, using a digital X-ray and intra-oral camera to obtain the most accurate condition, examination and analysis. Every client is special and follow-up liaison with one of the IMAGE Dental Clinic team ensures that there is on going care so that clients can smile, smile, and smile.

Dewar Studios Group would like to offer one lucky winner the chance for an all round make over consisting of: A Diamond Package Photo Shoot with Teeth Whitening Treatment. To enter: Tell us in 50 words or fewer why you think you should win a Dewar Diamond make over . Send to: soraya(at)dewarstudios(dot)com Dewar Studios Tel: 0207 580 5744

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Related Circus Circus Press Releases

Five Points Fitness Center Announces it is Offering Fee-Based Small Group Personal Training Sessions in Corte Madera

Corte Madera, CA (PRWEB) September 30, 2011

Five Points Fitness Center, a full service fitness center in Corte Madera, is offering a fee-based personal trainer for small group training sessions. The personal training session is offered all day and every day on the fitness club?s private 2,000-square-foot mezzanine floor, which was specifically designed to serve personal training for small groups. A full line of strength and cardiovascular machines, free weights, and functional training equipment are available for use during the training sessions.

"This is a great opportunity to receive an individualized workout from a personal trainer at an affordable rate," said Bryan LeFebure of Corte Madera's Five Points Fitness. "Better results can be achieved with trainer-directed programs. Workouts continuously change in order to force muscles and cardiovascular system to adapt. Changing programs transfer into less boredom. Working within a group not only makes training more affordable but provides a sense of camaraderie within the group. Trainer directed programs provide direction for clients."

Five Points Fitness caters to individuals looking for a welcoming and upscale fitness center with a personalized service. Each personal trainer is held to the highest standard and is required to meet specific training criteria, such as being nationally certified as a personal trainer.

For more information on Five Points Fitness and their services, contact them at (415) 413-4154 or visit their website at http://www.fivepointsfitness.net. Five Points Fitness is located at 5651 Paradise Drive, Corte Madera, CA 94925.

About Five Points Fitness

Corte Madera's Five Points Fitness boasts a newly renovated, 17,000-square-foot split-level facility with a complete selection of modern exercise and strength training equipment, as well as an impressive array of cardiovascular machines (each with an individual television monitor). Five Points is especially proud of its Personal Training program, the key to a successful, sustained and efficient training regimen. Highly affordable, customized weight training programs geared to a variety of fitness goals are available.

Five Points Fitness offers health and fitness classes, yoga, mat pilots, spinning, boot camp, and ZUMBA! Special health services include diet consultation with a certified nutritionist, physical therapy and massage.

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Mars Music Group Artist, D-Pryde, Releases MARS Mixtape

New York, NY (PRWEB) June 05, 2011

Mars Music Group announced today that its artist, D-Pryde, released his new mixtape, MARS, today, Friday June 3, 2011, on DatPiff.com.

Russell ?D-Pryde? LLantino is a 17-year-old writer and rapper with a fan base that extends to well over 250,000 fans across the world. The Toronto native released a series of wildly popular ?freeverses? and covers on YouTube that have gained over 31 million views to date.

D-Pryde and Mars Music Group partnered up with leading hip-hop and pop producers to develop the sound for MARS. Featured producers include Reefa (The Game, Fabolous, Rick Ross), August Rigo (Justin Bieber, Musiq Soulchild), and talented newcomer Den-Z. Acclaimed rapper, Joe Budden, and Power 105.1 FM?s DJ, Suss-One, make appearances, and Beyonce?s full time engineer, Jordan ?DJ Swivel? Young, not only provided production, but also mixing.

"This album is basically a story of how my life changed in a short year after signing my deal,? said D-Pryde. ?I was a kid that grew up too fast; so with all I learned, I flushed all that knowledge and struggle into 15 songs for a fan base that witnessed me grow."

MARS is available for free download at http://www.DatPiff.com.

For more information about D-Pryde please visit:

http://www.dprydemusic.com

http://www.youtube.com/dprydemusic

http://www.twitter.com/dprizzy

http://www.facebook.com/dprydemusic

About:

Mars Music Group is an independent record label based in New York, NY. It was formed by Baby J, Philip Chong, and Power 105's DJ Suss One, and aims to develop and support the growth of new talent, with an emphasis on social media.

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