Fluid Fan Shops Drive Customer Loyalty and Sales for Roots, Ghirardelli Chocolates, and Jones Apparel Group

San Francisco, CA (Vocus/PRWEB) March 30, 2011

Top brands in online retail are seeing dramatic growth in sales and Facebook Fans after deploying Fluid Fan Shop?. Fan Shop makes it easy to transform any Facebook Page into a rich, branded shopping experience. Retailers that use Fluid Fan Shop are seeing results that include conversion rates of up to 14 percent and dramatic increases in Facebook fan growth. In short, Fluid Fan Shop delivers the goods.

Today, Fluid is launching a complementary product ? Fluid Activate ? that lets retailers activate their Facebook fan base by transforming the typical Wall Post text and photos into dynamic, interactive merchandising widgets and custom animations that are purpose-built to boost engagement and drive customers to a brand?s Fan Shop or e-commerce site. Business users and brand managers can easily build and post these components without the need for creative or IT involvement. In addition, Activate allows users to schedule posts in advance and simplifies Fan Page administrator management.

Fluid Fan Shop fuses brand, commerce and community by allowing shoppers to ?Like? and ?Share? products and fill their shopping cart while exploring rich editorial content ? all without leaving Facebook. Fluid?s expertise in creating differentiated shopping experiences means retailers can quickly develop a compelling Fan Shop that is unique to their brand and easy to maintain.

?Social networks?and Facebook in particular?give retailers a great opportunity to interact with shoppers in a more personal way, and to engage with them closer to where they live online,? said Peter Goldie, SVP & GM of products and marketing at Fluid. ?With a Fluid Fan Shop, brands can reinforce their image and extend their reach into the fastest-growing social site on the web. The Fan Shop experience is so much more effective than just popping up a copy of a catalog, and our retail customers are seeing significant fan growth as well as increased sales and traffic to their e-commerce sites.?

Top retailers use Fluid Fan Shop to engage with consumers ?where they live?

Roots, Canada?s leading lifestyle brand, has deployed multiple Fan Shops over the last year, the first of which was used to announce a completely new collection created by iconic Canadian artist and author Douglas Coupland (Generation X). ?Our Roots Facebook community has been very loyal, and for this new collection, we wanted to reward them for that ? and let them share the excitement we feel about the wonderful clothing, accessories and furniture Douglas Coupland has created,? said James Connell, senior director of e-commerce for Roots. ?Based on the great success we?ve had to this point, we?ll be deploying other collections and special opportunities via Fan Shop.?

Rachel Roy, a division of Jones Apparel began its Fan Shop with a three-day pop-up store that offered Facebook-exclusive products. Those products sold out within just six hours and, during the first 24 hours, the brand logged 1.5 new Facebook fans each minute, increasing their total fan base by 35 percent in just one day and doubling it within the week. Deploying such a compelling, rich experience that could deliver those results was not technically difficult, according to Amy Rapawy, Rachel Roy?s senior vice president of marketing: ?We were impressed by how easy it was to integrate Fluid Fan Shop with our existing ecommerce platform.?

To infuse its heritage into its social media presence, The Ghirardelli Chocolate Company launched an interactive San Francisco Cable Car experience as its Facebook Fan Shop landing page. Using Fluid Fan Shop, Ghirardelli has added a playful, interactive cable-car animation that lets shoppers experience its best-selling products in the context of San Francisco?s best-known landmarks.

In addition, a number of leading brands have recently deployed Fluid Fan Shops including: The North Face, Kmart, White House | Black Market, Vans, Coach, and Nine West.

Fan Shop is part of Fluid Social. For more information, visit http://fluid.com/products/fluid_social

Fluid: Digital Shopping Innovation

Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. Fluid delivers these results though custom agency engagements and the Fluid Retail Experience Platform. Founded in 1990 and with offices in San Francisco and New York, Fluid?s customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: Coach, Diapers.com, Nine West, Reebok, Sears, The North Face, and Vans. For more information, visit http://www.fluid.com, and follow us on Twitter @Fluid or Facebook: FluidInc.

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Animal Hospital of Cornelius, North Carolina, Upgrade Their Facility with the Ultimate K9 Grass, Dr. Wayne Jones and Dr. Kevin Jones were very Pleased with the End Results

Cornelius, North Carolina (PRWEB) April 30, 2011

Dr. Wayne Jones long time friend and colleague of Dr. Lineberger was recommended for his improvements to go with the best in the industry, "Ultimate K9 Grass" a product of the parent company Advanced Recreation Solutions of Mooresville, North Carolina.

The Animal Hospital of Cornelius like many Veterinary Hospitals has an uphill battle trying to keep a clean and safe surface for all their K9 friends and dogs who visit and board overnight. Dr. Kevin Jones, son of Dr. Wayne Jones, says he and his father have battled for years trying to keep grass in their dog run area. It became an endless cycle until Dr. Wayne Jones spoke with his long time friend and colleague Dr. Lineberger. Dr. Lineberger said there is only one way to resolve all the mud and dead grass issues, "Ultimate K9 Grass".

In today's market what is better than a referral and recommendation? Nothing. Dr. Jeff Ward of Wilmington Animal Healthcare, in Wilmington, North Carolina, said it is one thing to talk with the person selling, but it is another when you speak with a satisfied customer. Dr. Jeff Ward said that is what sold him outside that he was very impressed with the product, its construction and knowing that the "Ultimate K9 Grass" was the best choice for their improvements.

Dr. Wayne Jones decided he was going to make changes and improvements to his K9 friends' outdoor play area and run. Dr. Wayne Jones was tired of dealing day after day, season to season with mud. Dr. Wayne Jones said "I have never been able to keep a good stand and I knew I had to do something. That is when I spoke with my long time friend and colleague Dr. Lineberger and he recommeded the 'Ultimate K9 Grass' (http://www.ultimatek9grass.com). That is when we contacted Advanced Recreation Solutions the parent company of the 'Ultimate K9 Grass' (http://www.advancedrecreationsolutions.com). They sent out a representative, took measurements, dimensions and provided us with a quote for materials and labor. Within a few days we had changed our entire dog run environment, it is night and day; the 'ultimate K9 Grass' is the best."

The Animal Hospital of Cornelius opened its doors in 1992, they are proudly serving the Lake Norman area for almost 20 years. The Animal Hospital of Cornelius is a service veterinary clinic with overnight boarding available in our on-site kennel facility. You will find the skills and gentle demeanor of our veterinarians unsurpassed in the profession. Animal Hospital of Cornelius serve clients in Cornelius, Davidson, Huntersville, Denver, Mooresville, and Charlotte, North Carolina. The wide range of services provided, from orthopedic surgeries, ultrasound and digital radiology, comprehensive medical examinations, utilizing advanced diagnostic techniques. Accredited by AAHA American Animal Hospital Association since 1994.

http://www.animalhospitalofcornelius.com

The "Ultimate K9 Grass" requires literally no maintenance, saves one of our most precious resources, water and prevents harmful chemicals being applied to our natural grass surfaces, which effect our natural water source.

In recent years the trend is moving toward "Going Green", helping and saving the environment, but what better way than going with a artificial/synthetic grass surface. The "Ultimate K9 Grass" is the industry lead in the pet and K9 grass environment. Advanced Recreation Solution studied and developed the most advanced product on the market. With one of the highest independently tested permeability manufactured synthetic grass specifically designed for our K9 friend.

The "Ultimate K9 Grass" is being installed in more and more kennels, veterinary hospitals, pet hotels and pet, K9 and dog spas and resorts. It is safe, it is healthy, it protects our pets and the environment, plus our "K9 Friends Love It". What better way to "Go Green"

Animal Hospital of Cornelius is located at 18726 West Catawba Avenue, Cornelius, North Carolina 28031 in the heart of Lake Norman, 704-892-1585, http://www.animalhospitalofcornelius.com

Advanced Recreation Solution is the industry leader with the "Ultimate K9 Grass", http://www.ultimatek9grass.com, playground grasses, http://www.tigerplaygrass.com, sport fields grasses, http://www.tigersportfields.com, and putting greens to residential and commercial, http://www.masterputtinggreens.com. Advanced Recreation Solutions comes with over thirty years of Synethic Grass Surface Knowledge and Experience. http://www.ars-nolimits.com# # #

Russell Simmons of Book Publishing: Joe Joe Jones CEO of Street Knowledge Publishing is Changing Lives

New York, NY (PRWEB) April 10, 2009

The company started with "Bloody Money" written by Leondrei Prince. Game recognizes game and Jones is on top of this new game. Jones has his ear to the street. When he finds a talent he is able to make decisions that can change a writer's life. He gets stories that are hot topics on the streets.

SKP is run very much like a 1980s music label. Jones is giving deals to writers and is now working with investors to back companies that he has identified as an acquisition target. Joe Joe Jones is a savvy businessman and book store owner.

SKP has released over twenty books to date and has recently engaged an investment partner to finance its acquisitions. "We are looking beyond books. I am also looking to acquire entire companies that fit with in my vision," says Joe Joe Jones, CEO of Street Knowledge Publishing. SKP is aggressively launching new divisions for its diverse acquisition of writers with favorable deals and the resources to are critical for him to build the next major publishing entity.

With the use of his hard work and the Internet http://www.streetknowledgepublishing.com, Jones has taken writers from the street to the board room of the best publishing companies in America.

SKP owns bookstores, as well as distributes books. Jones' authors writes about the street level criminal masterminds unlike Charles Manson or Bernie Madoff. With the days where even the "Tot Mom" Casey Anthony are being approached for book deals Jones is not just capitalizing on a niche market, he owns it.

Street Knowledge Publishing announced today that it is working on a deal with music artist and actor Philly Chase and other known rappers to act in the movie version of "Bloody Money". "People like John Grisham and Steven King have done this for years. It is nothing new," says Jones. "Jones is utilizing his publishing company's distribution outlets to break up and coming writers into the new money game in the entertainment industry?Book deals," says Richard Victor Mahee, Stars Confidential.

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